Optimalist App Selected as Finalist at the Latinas in Tech Startup Competition!
We’re excited to share that Optimalist, our mental health optimizing app, was selected as a finalist at the Latinas in Tech Startup Competition—an event celebrating innovation, leadership, and impact across the tech industry.

We’re excited to share that Optimalist, our mental health optimizing app, was selected as a finalist at the Latinas in Tech Startup Competition—an event celebrating innovation, leadership, and impact across the tech industry.

As its founder, I created Optimalist to address a major challenge in the mental health field: people dropping out of therapy before they begin to see meaningful results.
Every year, over 41.5 million U.S. adults receive psychotherapy—but only 1 in 5 complete their treatment. Many individuals feel discouraged when they can’t track progress or sustain the strategies discussed in therapy sessions.

Optimalist changes that.
The app provides customized coping tools, reminders, and data-driven feedback that can be shared with therapists to enhance treatment outcomes. By using physiological data (such as stress levels measured through the phone’s camera), Optimalist helps users identify which tools are most effective for them—so they can see, in real time, what’s actually helping reduce stress and improve wellbeing.

This measurable approach empowers users to stay engaged, make informed choices about their mental health, and feel in control of their healing journey.

Our mission is to bridge the gap between therapy and technology, making mental health support more personalized, evidence-based, and accessible. Since our launch, we’ve reached nearly 100 active users and built partnerships with wellness professionals who integrate Optimalist into their practice.

Being recognized by Latinas in Tech as a finalist is an incredible honor—one that highlights not only our innovation, but also the growing presence of Latinas driving meaningful change in tech and mental health.

Thank you to everyone who continues to believe in the power of combining science, empathy, and technology to optimize mental wellbeing.

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Optimalist – Guided Journal

I’m excited to announce that, in partnership with The Scribes, we’ve just launched The Optimalist Guided Journal – a tool designed to bring clarity to goal setting while raising awareness of mood, wellbeing, and daily focus. This collaboration blends science-backed structure with creative freedom, helping you stay intentional and grounded in both productivity and self-care.

The journal features erasable dry-marker pages, allowing you to prioritize tasks, tick off goals once completed, and create flexible daily or weekly schedules that can be updated as your plans evolve. It also includes dotted pages for notes, reflections, and sketches – perfect for tracking progress or creative thinking.

A huge thank you to everyone who made this project possible, especially Michael Reiney, CEO of @thescribesco, and my incredibly talented friend @littletigernyc for the beautiful logo design.

The Optimalist Journal is now available in the Shop section.
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L’Officiel: La Desatanudos

L’Officiel: ¿Qué es el Optimal Performance Training (entrenamiento de rendimiento óptimo) que vos proponés?

María C. Bruce: Es un enfoque que busca maximizar el potencial de una persona en contextos de alto rendimiento. En general, se lo relaciona con el deporte, pero también se aplica a la dirección empresarial y a la gestión de equipos, donde la necesidad de alcanzar el mejor desempeño es constante e hiperexigente. Además, estos profesionales enfrentan mucha presión para sobresalir en sus respectivas áreas. Esta presión puede venir de expectativas personales, demandas externas o por la competencia inherente a esos ámbitos. Por eso, el OPT pone el énfasis en el manejo del estrés y la ansiedad utilizando, por ejemplo, técnicas centradas en la respiración como principal regulador fisiológico. Además, se entrena el “reencuadre” (reframing), que implica un cambio consciente y constante de perspectivas y pensamientos negativos a positivos, permitiendo que los individuos puedan gestionar mejor la presión que sienten. Por otra parte, se trabaja en la resiliencia para sobreponerse a los fracasos o a situaciones difíciles, incorporando estas experiencias negativas como partes fundamentales (building blocks) para fortalecer el carácter y la determinación. La resiliencia se traduce en una capacidad de aprendizaje, de recuperarse rápidamente, y de seguir adelante con el objetivo final en mente.

Mental Training for Soccer – Pre-teens & Teens Edition

As a sports psychologist and a mom, I’ve seen firsthand how young athletes can struggle with mindset when the going gets tough. When my son’s team was facing a challenging time, I wanted to provide them with something more than motivational words—a practical resource they could turn to when things didn’t go as planned. That’s how Mental Training for Soccer: Pre-teens & Teens Edition was born.